Introducing Corinne Aaron, former Tesla Marketing Lead, as Einride's new Chief Marketing Officer
Today, Einride, a forward-thinking freight mobility company leading the charge in digital, electric, and autonomous technology, unveiled an exciting announcement. Meet Corinne Aaron, the dynamic and visionary Chief Marketing Officer stepping into her new role. Meanwhile, Linnéa Kornehed Falck, the remarkable co-founder and previous Chief Marketing Officer, is gearing up for an exciting new chapter. She will be dedicating her talents to her positions as Deputy CEO and Executive Member of the Board. This strategic shift propels Einride forward, driving innovation and groundbreaking advancements in the realm of freight mobility.
Linnéa's exceptional leadership has propelled Einride to become a renowned name in sustainable freight mobility. Through her guidance in Marketing, Communications, and Design, Einride has gained recognition from esteemed platforms such as TIME's Best Inventions, Fast Company's Most Innovative Companies, and CNBC's Disruptor 50 list. Einride's cutting-edge technology and products even earned them a spot on Nasdaq's billboard in Times Square.
“It has been a rewarding journey building Einride into a globally recognized brand from where we started in 2016 and I’m so proud of what our incredibly talented team has built. What began as an idea has become a brand that is trailblazing an entire industry and I look forward to now contributing to Einride’s growth and success in new ways. With Corinne’s experience in the EV sector and clear track record in building brands to support fast scaling companies, I can’t think of a better successor to guide the Einride brand forward.” – Linnéa Kornehed Falck, Deputy CEO and Executive Member of the Board at Einride
With nearly two decades of global marketing experience, including over ten years in leadership roles, Corinne Aaron is a true powerhouse in the industry. Most recently Corinne has served as the Chief Marketing Officer at Lynk & Co and the Head of Marketing, EMEA at Tesla for 6 years. In her time at Tesla, she led a team through rapid growth which included expansion into six new markets, launching four products and scaling Tesla infrastructure globally. Her other achievements include support of marketing efforts for the Reebok brand, launching a US subscription brand Lovevery in Europe and spearheading leisure marketing for Hyatt Hotels in Chicago.
The future of Einride fills us with excitement and anticipation, as we witness the remarkable impact of women in the mobility industry. Embracing the power of women, Einride is redefining the landscape of transportation and inspiring change.
“This move enables me to combine my passion for innovation in clean tech with my experience in scaling brands within the EV and automobile industries,. The work being done by Einride plays such a critical role in creating a greener, more intelligent future and I look forward to seeing the impact our team has on the freight industry and society at large.” – Corinne Aaron, Chief Marketing Officer at Einride
Pictures: Einride