Introducing AVATR 12 – the futuristic luxury Gran Coupe

During IAA Mobility, AVATR Technology made its debut on the global automotive scene with the launch of its futuristic luxury Gran Coupe, the AVTAR 12. This showcase not only highlights the unparalleled allure of China's premium SEV (Smart Electric Vehicle) to users worldwide, but also sets a new standard for the SEV industry on a global scale. Prepare to be captivated by AVATR Technology's innovation and excellence.

Founded in 2018, AVATR Technology is a forward-thinking company dedicated to exploring advanced and user-friendly mobility technologies. Inspired by the concept of 'avatars', AVATR aims to empower users to create their own intelligent parallel world and become their emotional companion.

As pioneers in the field of smart electric vehicles (SEV), AVATR Technology is committed to establishing a premium international SEV brand. With the support of industry leaders such as Changan Automobile, Huawei, and CATL, AVATR Technology excels in vehicle research and development, intelligent manufacturing, vehicle solutions, and energy ecology.

In short: The AVATR 12 features the design philosophy of “Future Elegance” and focuses on three key elements – bold confidence, new intelligence and vibrant individuality. It brings to market a range of global firsts, including front-row double ZERO GRAVITY seats, Intelligent Windshield, Intelligent Panoramic Sunroof and 35.4-inch 4K Panoramic Widescreen. It sets a new standard for intelligent luxury coupes of the future with HD interior and side rear-view digital mirrors, as well as an innovative hatchback design with no rear window. Delivery in China will commence in the forth quarter of 2023, with plans for an international expansion in the coming year.

Exterior design

The AVATR 12 embraces a confident, three-dimensional surface and a highly fluid silhouette. It features the iconic E-Shape LED headlights and the exclusive integrated “HALO Display” for a human-vehicle interaction experience. With a length of 5020mm, 3020mm wheelbase and 1999mm in width, coupled with dynamic lines and striking proportions, it portrays a beautiful floating coupe. Say goodbye to the traditional rear window and hello to a groundbreaking innovation in vehicle design. AVATR 12 takes hatchback design to a whole new level by eliminating the rear window, resulting in a larger-than-ever trunk space. But that's not all – this cutting-edge design also creates a captivating and interactive cabin environment. With its dynamic lines and striking proportions, the AVATR 12 exudes a sense of speed and futuristic technology. Its sleek body and unique tail design make it a showstopper on the road.

Interior design

Step into the AVATR 12 and experience a truly futuristic instrument panel. Seamless design elements flow from the dashboard to the unique wing-shaped formations on each door. The upper door sections feature intricate 3D ribbed patterns crafted through precise parametric design, extending to the rear cabin partition.

The AVATR 12's cabin embodies the minimalist design concept of Gentle Tech, reducing physical buttons to only what is necessary and useful. Each door includes a discreet flip-up storage space, maintaining a clean and organised environment. The center console includes convenient features like a phone charger and cup holder. Refined materials such as NAPPA leather and sustainable mother of pearl wood give the vehicle an indulgent feel.

The interior of the AVATR 12 offers plenty of space paired with high comfort. Plus, the Intelligent Panoramic Sunroof enhances the overall experience with stunning visibility, abundant natural lighting, and a visually captivating experience for passengers.

Prepare to be captivated by the future of automotive aesthetics as AVATR 12 pioneers a new era of luxury. Say goodbye to outdated norms and embrace a vehicle that is not only visually stunning but also pushes boundaries in innovation and functionality. With the AVATR 12, your journey becomes more than just a transport; it becomes an immersive experience. Get ready to redefine what it means to drive in style.

Pictures: AVATR