Polestar and CAKE strike up brand partnership to drive electrification forward

Polestar, the electric performance car brand and CAKE, known for their electric bikes are strengthening a brand partnership in Europe to drive electrification forward. The collaboration between the two Swedish companies started in 2019 when the CEO’s of both brands identified the shared brand values of their businesses. Polestar and CAKE fit perfectly together and a collaboration is extremely authentic as they have a lot in common – Scandinavian design, electric powertrains and a new take on marketing, brand and retail.

“Polestar feels connected to CAKE, sharing both a belief in redefining performance and a passion for design. Our desire to create an electrified and emission-free future is a clear bridge between us.” – Thomas Ingenlath, CEO Polestar

CAKE already provided its products as complementary showpieces at various events of Polestar in 2019. Now in 2020 the relationship between the two brands will expand into the upcoming Polestar spaces. This partnership will help both brands to reach new audiences believing in the same values.

“The motorcycle industry is undergoing a similar shift towards electrification as the car industry, and CAKE is ahead of the curve. CAKE urges people to explore with respect and are building high-tech bikes with a beautiful design, to do exactly that.” – Stefan Ytterborn, CEO CAKE

Pictures: Polestar
Text: Britta Reineke