Lynk & Co enters the German market with its first Club in Berlin
Earlier this year, we already introduced Lynk & Co. It’s not another car brand as you know it. Lynk & Co offers a new approach to mobility and ownership. The brand provides mobility solutions for the connected generation who wants to be flexible and does not want to own a car any more. Members can access a car on a flexible, month-to-month basis and also share with friends, family, and the Lynk & Co community.
End of 2020 Lynk & Co hit the European market with its car 01 and the opening of its first club in Amsterdam. The target of 9.000 members in 2021 has already been exceeded and the company now already welcomes 25.000 members. Thus it’s the perfect time to grow the presence and to enter the German market with a club in Berlin. It’s the fourth alongside Amsterdam, Gothenburg and Antwerp. That they are different to other car brands on the market, is also clearly reflected in the concept of their clubs.
Lynk & Co has chosen the perfect area for its first club in Berlin. Mitte is a very hip and young area – so is their target group. The concept of the club is very modern, innovative and a creative interpretation of the experience-oriented retail. When entering the club, you will find a very relaxed, easy-going atmosphere with no pushy sales person. Nothing reminds you of a car-centric showroom. The car 01 is not prominently placed in the store, it’s rather secondary. Of course you can test drive the 01 and sign up for a membership in the club. But straight from the beginning you feel comfortable and not being pushed to buy anything. You can just explore the store, grab a cup of coffee or even work here as they offer a co-working area. The clubs feature feature event spaces, lounge areas, a café and retail space to showcase the 'Gear Collection': a selection of brands that share Lynk & Co's values of sustainability, creativity and community.
Make yourself a picture and explore the Lynk & Co world in Berlin Mitte on Münzstraße 21-23 over two floors. Definitely worth a visit and not only once.
Pictures: Lynk & Co
Text: Britta Reineke