At the IAA in Frankfurt, Volkswagen presented its new logo and brand identity. The brand is becoming more modern and authentic. “New Volkswagen” marks the start of a new era. The symbol and trademark is the new logo in a flat 2D look. The logo is now simpler and clearer, reduced to its essential components and can therefore be used more flexibly - especially in the digital environment. The strategic reframing of the brand presence wasn’t carried out by an external agency. It was developed in-house by the design and marketing team. So far, the logo was blue and white. But now the color palette has been expanded by another shade of blue.

“The new brand design marks the start of the new era for Volkswagen. By formulating new content and with new products, the brand is undergoing a fundamental transformation towards a future with a neutral emission balance for everyone. Now is the right time to make the new attitude of our brand visible to the outside world.” – Jürgen Stackmann, Member of the Brand Board of Management responsible for Sales, Marketing and After-Sales

Pictures: Volkswagen
Text: Britta Reineke