Introducing Sandra Wittemer as new Head of BMW Welt

A recent personnel change at BMW Group is worth highlighting, particularly because it involves female professionals. Sandra Wittemer is set to become the new Head of BMW Welt, starting from the new year. Wittemer, previously in charge of Board Affairs at the BMW Group headquarters, brings her expertise in strategy, sales, marketing, and product to this role. Having joined the company in 2001, she has held various management positions and will now oversee the management and operations of the BMW Welt.

Tatjana Bister, the current Head of BMW Welt, will transition to the role of Vice President Retail Training & Driver's Guide in Customer Support, effective from January 1, 2024. With previous experience as the Head of the BMW Group Branch in Vienna and various international management roles, Bister is excited about her upcoming responsibilities.

This leadership transition reflects BMW Group's commitment to customer focus and brand excellence. BMW Welt remains a significant attraction, offering an exceptional experience to customers worldwide.

Picture: BMW Group