The Iziko Museums of South Africa and BMW have announced their collaboration for the upcoming exhibition titled “Then I Knew I Was Good at Painting”: Esther Mahlangu. A Retrospective. This exhibition, curated by Nontobeko …
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BMW has once again partnered with Art Basel as an official sponsor for the 21-year anniversary of Art Basel Miami Beach. As part of this collaboration, BMW and artist Alex Israel have created a unique AI-powered video installation …
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Frieze and BMW's annual collaboration continues with the exciting art initiative BMW Open Work. French artist Sara Sadik worked with BMW to present "LA POTION (EH)" – a captivating video and gaming experience, utilising BMW's …
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To celebrate a new long-term alliance, BMW Group has been launching an exclusive project with the Staedel Museum in Frankfurt, one of Germany's most renowned and oldest art foundations. Artist Marc Brandenburg …
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Earlier this month we revealed our ellectric sessions taking place at SHIFT Mobility on September 2 in Berlin. As its only less than two weeks to go, we now would like to present you the inspiring partners and speakers of our …
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The Milan Design Week is internationally known for its abundance of great creations shown yearly in one of Europe’s most fashionable cities – Milan. Because this is design we’re talking about, ellectric was of course in attendance …
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About a month ago, ellectric covered the exclusive reveal of the new all-electric BMW i7, which we were invited to witness. The vehicle is an exciting move towards the future for the BMW Group, as it ushers the company into a …
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When we think of electric cars, one of the first things that come to mind is probably the lack of noise. This is one of the big selling points of electric vehicles in general – they are quiet, which comes as a great liberation in our …
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In September 2021, just before the IAA Mobility in Munich started, Jeff Koons and BMW announced its second collaboration. Now the final design of their exclusive edition of the M850i x Drive Gran Coupé has been …
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Last month, just before the IAA Mobility started, Jeff Koons and BMW announced its second collaboration at a special event at the Pinakothek der Moderne in Munich. The artist will create an edition of the …
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After three years of development, the first electric wingsuit recently took its maiden flight. Based on the vision of Austrian professional base jumper and skydiver Peter Salzmann to raise wingsuit sport …
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At the Salone de Mobile 2018, MINI presented the installation MINI LIVING - BUILT BY ALL in collaboration with the London architecture studio Studiomama.
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When it comes to presenting a new car to the public, the male gender is usually put in the driver’s seat. But not in the latest campaign for the BMW Vision M Next. A woman shows us the dynamic future …
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